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ExactTarget Announces Plans for New Technology Center, 300 New Jobs by 2013


INDIANAPOLIS, IN – October 02, 2008 – (RealEstateRama) — Governor Mitch Daniels joined executives from email marketing provider ExactTarget today to announce the company’s plans to expand its operations in downtown Indianapolis, creating 300 new jobs by the end of 2013.

The provider of on-demand, email and one-to-one marketing solutions will invest $25 million in technical equipment and real estate over the next five years to expand its Indianapolis operations and site the ExactTarget Technology Center at the historic Gibson Building, located just a short distance from its corporate headquarters on Monument Circle.

“In every sense, ExactTarget represents the real promise that home-grown entrepreneurial companies in our state hold.  From its early days as a startup to the national powerhouse it has become, ExactTarget is creating the kinds of high-tech jobs we need to further strengthen and diversify our economy.”

ExactTarget, which powers more than a billion emails a month for thousands of organizations across the country including, and The Home Depot, plans to hire technology specialists, software developers, sales, marketing and administration and customer service professionals over the next several years.

“We have built a dynamic technology company with highly talented and skilled employees right here in Indiana, and many of them are from our homegrown, world-class university talent,” said Scott Dorsey, chief executive officer of ExactTarget.  “We are proud to continue our expansion surrounded by Indianapolis’ top-notch cultural amenities, low cost of living and a high quality of life.”

Founded in 2000, the company’s on-demand software enables its clients to create, target, deliver, track, and manage permission-based email marketing communications.  The company’s suite of on-demand one-to-one marketing applications enables clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships.

The Indiana Economic Development Corporation offered ExactTarget up to $3.65 million in performance-based tax credits and up to $200,000 in training grants based on the company’s job creation plans.  The city of Indianapolis and Indianapolis Economic Development, Inc. will support property tax abatement for ExactTarget before the Metropolitan Development Commission.

“This announcement is yet another sign that Indianapolis is open for business,” said Mayor Greg Ballard.”This new technology center will not only add another 300 jobs and $25 million in investment to our community, but it will help attract other high-tech businesses.”

ExactTarget’s expansion in Indiana is the second in less than two years.  In March 2007, the company announced plans to add 90 associates to its Indianapolis operations, a number the company has already exceeded.

About ExactTarget
ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enables clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including,, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, visit or call 1-866-EMAILET.

About IEDC
Created by Governor Mitch Daniels in 2005 to replace the former Department of Commerce, the Indiana Economic Development Corporation is governed by a 12-member board chaired by Governor Daniels. Indiana Secretary of Commerce Nathan Feltman serves as the chief executive officer of the IEDC.  Since Daniels created the IEDC, the state has posted three consecutive years of record-breaking commitments for new jobs. For more information about IEDC, visit


Lauren Sanders (Dittoe Public Relations for ExactTarget) – 317.202.2280 X10 or laurne (at) dittoepr (dot) com 
Mitch Frazier (IEDC) – 317.232.8873 or MFrazier (at) (dot) gov


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